50 Years of Sheeds

Kevin Sheedy, the Australian icon, record-breaking coach and all-around legend was honoured for 50 years in the game with this anniversary event for Essendon Football Club. design&deliver took care of all the technical and creative production elements, while ‘Sheeds’ took care of center stage. The great man’s half-century in the game was celebrated with several memorabilia displays at the dinner event, including a glittering line-up of the seven VFL/AFL titles he won as a player and coach, with the stunning Melbourne Cricket Club oval as the backdrop.