2019 Lexus Melbourne Cup Tour

For the 7th consecutive year, design&deliver had the pleasure of being engaged for the 2019 Lexus Melbourne Cup Tour Launch, revealing the successful 39 destinations for 2019, located across six countries. This year holds special significance for Australia’s most iconic trophy, with VRC celebrating 100 years of the renowned three-handled design. The historic 1919 Melbourne Cup - carried by champion jockeys Michelle Payne and Damien Oliver - and the current 2019 Lexus Melbourne Cup, carried by Lexus ambassador Megan Gale, made their grand entrance down the majestic staircase of the VRC Clubstand. Both Cups then hit the road, returning to Flemington for the first Tuesday in November.