2018 Lexus Melbourne Cup Tour

design&deliver were off and racing to raise the curtain on the highly anticipated 2018 Lexus Melbourne Cup Tour, which sees the prestigious ‘Peoples Cup’ being paraded around 37 destinations, including for the first time - Great Britain, Ireland and South Korea, along with too many Australian regions to mention. We coordinated all technical and creative event production aspects for the opening launch that was attended by racing royalty and steered by the irrepressible Jason Richardson – with junior jockeys lifting miniature replica cups to announce the Cup’s tour destinations.